Independent Property Consultant
Selling your home
Thinking of selling. Already on the market. Or stuck.
Whatever stage you are at, an independent view could change everything.
Where are you right now?
Every seller's situation is different. Here is where I can help:
I want to know what my home is genuinely worth
Not what an agent tells you to win your instruction. An independent valuation sense-check before you go to market means you know what you are working with before anyone else is involved.
I need help choosing the right agent
Most sellers meet three agents and pick one. There is a better way. I can tell you what good looks like, what the warning signs are, and what questions to ask before you sign anything.
I am on the market and something does not feel right
The agent might be doing their job. But something is off and you cannot quite put your finger on it. I will tell you what I see and what, if anything, needs to change.
My home is not selling and I do not know why
Nearly half of all homes listed in England and Wales do not sell. In London it is only 1 in 3. There is always a reason. I find it.
I have received an offer and I am not sure whether to accept it
Your agent may recommend you take it. They may be right. Or they may just want a sale. I will give you an honest, independent view on whether the offer reflects what your property is worth and what your options are.
What is an independent property consultant?
Not an estate agent. I do not take a commission. I am not paid by the sale. I work for you directly, paid by you, with no financial interest in pushing a particular outcome. That independence is the point. It means I can look at your sale honestly, tell you what the agent is doing well, tell you what they are not, and give you a clear picture of what needs to change, without any reason to soften it.
Not all agents are bad. Many are doing a good job. But they are working for the sale, and sometimes that is not the same as working for you.
The market is not why your home is not selling
The most common reason sellers give for a stalled sale is the market. It is also the one explanation that keeps properties stuck. When the answer is the market, nothing changes. When the answer is something specific, something fixable, things can move.
In most cases the reason a property is not selling is one or more of: photography that undersells the space, a description that buries the best features, pricing that is attracting the wrong buyers, or an agent who has quietly moved their attention elsewhere. These are all fixable.
A difficult market makes the gap between a well-marketed property and a poorly marketed one larger, not smaller.
Price is one of the things I look at. It is rarely the whole story.
There is a common fear among sellers: that anyone they call will just tell them to reduce the price. I understand that fear. Price is one of several factors I assess, and it is the primary cause of a stalled sale in fewer than half the cases I see. More often, price is being used as a catch-all explanation when the real issues are presentation, positioning, or how the agent is managing the sale.
If price really is the problem, I will tell you that clearly and show you the evidence. If it is not, I will tell you what is. You are not paying me to tell you what is easy to say. You are paying me to tell you what is true.
A home on the market for five months. Sold in three weeks.
Marian contacted me after her property had been listed for five months without a serious offer. Her agent had suggested a price reduction twice. She was not convinced that was the answer, and she was right.
I reviewed the listing in full. The photography undersold the space significantly. The written description buried the best features of the property rather than leading with them. And the agent had, by that point, effectively stopped working the sale in any meaningful way.
We made the changes. New photography. A repositioned description that led with what made the property worth buying. A direct conversation with the agent about what was expected going forward. The property had an offer within three weeks. I then handled the price negotiation, achieving a final sale price that was £25,000 ahead of where the buyer's opening position would have left Marian.
"My property was on the market for 5 months before I contacted Daniel. He identified the issues quickly, we made the changes he recommended, and the property sold within 3 weeks. He also saved me £25,000 in the negotiation. I would not hesitate to recommend him."
- Marian K
How I work
Some clients want a single, specific piece of advice. An offer they are not sure about. A second opinion on their agent. A valuation sense-check before they go to market. That is fine.
Others want ongoing support at key moments throughout the sale, someone to call when something happens and they need an independent view quickly.
Others want to hand the whole thing over. I deal with the agent, handle the negotiations, manage the process end to end. They go to work and get updates, not questions.
All three work. You decide what you need.
The consultation (£250)
One hour. Whatever your situation (pre-market, on the market, stuck, or facing a decision you are not sure about) you will leave with a clear, honest picture of where you stand and what to do next.
No commission. No agenda. Just the truth.
Talk to me about your sale
The first conversation costs nothing and commits you to nothing. Tell me where you are and I will tell you what I think.
Call: 020 4650 0233. Email: info@danielclarke.co.uk.